Demographics, Practices, and Prescribing Characteristics of Physicians Who Are Early Adopters of New Drugs
نویسنده
چکیده
ABSTRACT We conducted an analysis to determine the factors that influence physicians’ decisions to adopt a new drug by examining their demographics, practices, and prescribing characteristics. In addition to the level of marketing support expended by a company for its newly launched drugs, several physician-specific variables (e.g., age, specialization, and prescribing practice) are critical in quantifying the likelihood of new drug adoption.
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